「 野外動向 HK Discovery 」於2000年創辦。 一直以來，我們致力實踐可持續發展的原則，並《創造》及《發展》 野外動向 HK Discovery 成為一個極具『創意』、『個性』、『理想』、『前景』、『影響力』及『經濟效益』的綠色企業和多媒體互動創意平台，促進自然生態、歷史文化、社會及環境的資訊流通與 多元化的企業發展 。

HK Discovery was established in 2000 and soon become the leading vibrant media and consultancy in Hong Kong to share the passion and discoveries in exploring and protecting natural wonders in Hong Kong and around the world. It is an exemplary business with character, aspiration, creativity, inspiration that takes concrete steps in realizing corporate social and environmental responsibilities through our diversified services and publications.

提高大眾保育本土及全球自然和文化的意識

To arouse public awareness in conservation of natural and cultural heritage locally and globally；

提供特色戶外體驗及推廣健康的優質生活

To introduce characteristic outdoor experience and healthy lifestyle to all.

以香港人的視野，探討全球生態及文化

Global perspective on environment and culture;

用香港人的足跡，發現世界各地自然戶外風光

Local footprint on the world's scenic treasures.